We believe that gender equality cannot wait! We are working towards building a more equitable, inclusive and prosperous society for all by building positive mindsets in children.
Why a superhero? Research shows that superheroes give wings to the imagination and confidence of children. Children feel more empowered when they hear stories of superheroes.
Why Dabung Girl? - Dabung girl represents a strong and dynamic female lead character to expand the mental horizons of young girls (and everyone) who are quite habituated to admire the mostly male superheroes. Sub-consciously this puts young girls at a disadvantage. Dabung Girl Stories are an effort to inspire young girls to be fearless and aim for success, realising their own internal superhero.
How is Dabung Girl different? Unlike other superheroes, who come and save the day, she helps children understand the problem and find solutions. This initiative is an effort to enhance the child’s self-efficacy and increase their awareness about social issues.
What now? Given the encouragement from the comic books, we are now working on more stories on social themes to create both comic books and animation videos.
We are a team of life skills educators and experience designers. Our team has been conducting life skills workshops with children over the last few years across multiple states in India. During these workshops, we continuously realized a need for children to have a personal safe space to read and reflect. However, the market is dominated by male superheroes.